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Brand Consolidation Renews Identity

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By: Sean Moloughney

Editor, Nutraceuticals World

Ingredient supplier Coast Chemical, Inc. and its southwestern regional division, Coast Southwest, Placentia, CA, have consolidated corporate brand names and logos. All company offices now operate under the single name: Coast Southwest, Inc. The objective of the move is to create a common identity and unified focus on quality, service, selection and competitive pricing.

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